How to Create a Hyper-Targeted Digital Marketing Campaign with Trevor Shirk, USMA ‘08

Oct 24, 2017 | USMA

“We’re seeing that there is this huge gap where big agencies don’t want to help the business owner on the ground who is local. So we crafted a solution that helps them. So far it’s been amazing.” -Trevor Shirk, USMA ’08

Trevor Shirk graduated from West Point in 2008 and is the founder of Targeted Laser SEO (TLS), an online marketing company based in Denver, CO.  TLS provides SEO and cutting edge digital marketing strategies to growth-minded entrepreneurs and business owners.  Whether it’s Facebook advertising, Pay-per-click, Conversion Rate Optimization, or Search Engine Optimization, Trevor’s team looks for ways to help business owners grow exponentially.

In this episode, you’ll learn:

  • How to get your business ranked #1 in Google Maps
  • How to create profitable Facebook ads that work
  • A special strategy for generating qualified leads on LinkedIn

Words of Wisdom

As the owner of a “brick and mortar” business where location matters, a top ranking in a search engine with a mapping feature such as Google Maps or Yelp will lead to increased sales.  As a consumer, how many times have you used these search engines to find a local service provider?  When Trevor helped his client rank in the Top 3 of Google Maps in his area, his sales increased dramatically.  This simple strategy can keep a continuous flow of new customers rolling in for a long time to come!

Connect with Trevor Shirk

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Show Sponsor

This episode is brought to you by Shopify.  Shopify is an e-commerce platform where you can sell online, on social media, or in person.  I use Shopify for my online store to sell StrengthsFinder coffee mugs and love it!

Get a 14-day free trial by checking out Shopify!

To help out the show:

  • Leave a review on iTunes. This is a brand new show and your ratings and reviews really help, I read each one.
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Special thanks to Trevor for joining me this week.  Until next time!

-Scott Mackes, USNA ’01

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