“The Academy helped me face my fears when I was on the Air Force parachute team which was a phenomenal experience. I was probably the worst fit for the team but that experience really helped me face my fears and through that I saw all these parallels to entrepreneurship.” -Ben Arneberg, USAFA ’12
Ben Arneberg graduated from the Air Force Academy in 2012 and is the Co-Founder of Willow and Everett, an e-commerce company that sells high-end kitchen products on Amazon. Ben is also the Co-Founder of CubeFit and Product Fuel. CubeFit is a company that creates ergonomic products that empower people to be healthy and fit while working their 9-5 and Product Fuel is an online accelerator for innovative physical products. At Product Fuel, Ben helps e-commerce entrepreneurs at various stages, from validating product ideas, to crowdfunding, to increasing online sales.
In this episode, you’ll learn:
- How to sell your products using Fulfillment by Amazon
- How to build your very own branded Amazon store
- How to identify niche products that will sell on Amazon
- Tips for product sourcing that will save you time and money
Words of Wisdom
Ben started Willow and Everett with only a single product – a copper Moscow Mule mug. After the product was successful and sales were rolling in, he expanded his product line. Also, his company only sells high-end products that stand out from the competition and sell at higher profit margins.
Connect with Ben Arneberg
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This episode is brought to you by Shopify. Shopify is an e-commerce platform where you can sell online, on social media, or in person. I use Shopify for my online store to sell StrengthsFinder coffee mugs and love it!
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Special thanks to Ben for joining me this week. Until next time!
-Scott Mackes, USNA ’01