“The Academy helped me face my fears when I was on the Air Force parachute team which was a phenomenal experience. I was probably the worst fit for the team but that experience really helped me face my fears and through that I saw all these parallels to entrepreneurship.” -Ben Arneberg, USAFA ’12
Ben Arneberg graduated from the Air Force Academy in 2012 and is the Co-Founder of Willow and Everett, an e-commerce company that sells high-end kitchen products on Amazon. Ben is also the Co-Founder of CubeFit and Product Fuel. CubeFit is a company that creates ergonomic products that empower people to be healthy and fit while working their 9-5 and Product Fuel is an online accelerator for innovative physical products. At Product Fuel, Ben helps e-commerce entrepreneurs at various stages, from validating product ideas, to crowdfunding, to increasing online sales.
In this episode, you’ll learn:
- How to sell your products using Fulfillment by Amazon
- How to build your very own branded Amazon store
- How to identify niche products that will sell on Amazon
- Tips for product sourcing that will save you time and money
Words of Wisdom
Ben started Willow and Everett with only a single product – a copper Moscow Mule mug. After the product was successful and sales were rolling in, he expanded his product line. Also, his company only sells high-end products that stand out from the competition and sell at higher profit margins.
Connect with Ben Arneberg
If you found this episode valuable, please share it with a friend or colleague. If you are a Service Academy graduate and want to take your business to the next level, you can join our supportive community and get started today.
Show Sponsor
This episode is brought to you by Shopify. Shopify is an e-commerce platform where you can sell online, on social media, or in person. I use Shopify for my online store to sell StrengthsFinder coffee mugs and love it!
Get a 14-day free trial by checking out Shopify!
To help out the show:
- Leave a review on iTunes. This is a brand new show and your ratings and reviews really help, I read each one.
- Subscribe on iTunes
Special thanks to Ben for joining me this week. Until next time!
-Scott Mackes, USNA ’01
